Opera Software: advert-body-1 by Mirum

Residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Web browser company Opera’s campaign - #DaripadaNunggu, or “Better Things to do” – aims to inspire people to do something useful instead of just waiting.

The campaign generated over 6,000 social posts from people sharing their personal experiences of how they leverage the power of the internet to use their waiting time to do something meaningful to them.

Created by digital agency Mirum Jakarta, the website www.daripadanunggu.com invites the audience to take part in an interactive video directed by Indonesia’s acclaimed director Salman Aristo.