BNP Paribas Open: advert-body-2 by Mirum
- Location:
Mirum, the global digital agency of makers, believers and make believers, has launched ‘Full Bloom,' an integrated marketing campaign encompassing print, digital banners, out of home and on-site venue signage.
The campaign showcases the world-class tennis players participating in the renowned BNP Paribas Open, woven into the natural beauty and backdrop of the desert landscape.
The BNP Paribas Open is the largest ATP World Tour and WTA combined two-week event in the world, and is held each March at the Indian Wells Tennis Garden.
The campaign will roll out over the next 7 months.
Credits
Philippe Dore - Chief Marketing Officer – BNP Paribas Open
Brittany Trabert -Event Marketing Manager – BNP Paribas Open
Graham Kinsinger - Marketing Manger – BNP Paribas Open
Peter Sayn-Wittgenstein - Executive Creative Director + Copywriter - Mirum
Robbie Boyhan - Associate Production Director - Mirum
Chad Palmer - Designer - Mirum
Junior Rivera - Designer - Mirum
Tyler Luck - Senior Media Designer - Mirum
Jana Wallis - Account Manager - Mirum
Tina Wang - Project Manager - Mirum
Jennifer Fleck - Senior Strategist - Mirum
