The Drum Awards Festival - Official Deadline

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Client: Klarna
Date: Feb 2021
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On Sunday (7 February) the global shopping and payment service Klarna revealed its first-ever Big Game campaign. ‘The Four Quarter-Sized Cowboys’ spot was created with LA-based creative agency Mirimar.

A comedic and harmony-filled adventure of four unlikely cowboys, it featured actress and comedian Maya Rudolph in the roles of four quarter-sized, singing cowboys, each with their own distinct style and personality.

Riding into a modern-meets-classic Western town, the quartet discover and purchase the perfect pair of cowboy boots, illustrating why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop.

The characters played by Rudolph personify Klarna’s 'Pay in 4’ offering, which enables customers to shop anywhere online and pay in four, interest-free payments.


Brand: Klarna

Agency: Mirimar

Client: Klarna

CMO: David Sandstrom

VP of Marketing: Daniel Jontén

Head of Marketing, U.S: Megan Gokey

Brand Lead: Joel Sussman

Marketing Manager: Jana Bertram

Social Lead: Mary Manzo

PR Lead: Sarah Ponthieu

Strategy: Olivia Butter

Design Leads: Camilla Birkström & Matthew Wenger

Copywriter: Camille Muson

Production Lead: Leo Holte

Head of Brand Studio US: Liz Beebe

Agency: Mirimar - Los Angeles

Founder & Chief Creative Officer: John McKelvey

Co-founder & Managing Director: Luke McKelvey

Creative Director: Jon Marshall

Creative Director: Johan Arlig

Design Director: Mariola Bruszewska

Head of Production: Kristine Ling

Executive Producer, Stills: Miranda Kendrick

Group Account Director: Lily Waters

Group Account Director: Alyssa Ramsey

Business Affairs: Nancy Espinal

Production: Biscuit Filmworks

Director: Andreas Nilsson

Partner / Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Head of Production: Sean Moody

Producers: Karen O’Brien / Jay Veal

Production Supervisor: Jen Berry

DP: Alexis Zabe

Production Designer: Alexis Ross

Costume Designer: Christina Blackaller

Editorial: Cabin

Editor: Chan Hatcher

Assistant Editor: Connie Chuang

Managing Partner: Carr Schilling

Head of Production: Liz Lydecker

Executive Producer: Adam Becht

Senior Producer: Michelle Dorsch

Visual Effects: Kevin

Tim Davies - Executive Creative Director/Partner

Mike Dalzell - Head of CG

Sue Troyan - Sr. Executive Producer / Partner

Jami Schakel - Sr. VFX Producer

Andrew Cowderoy - VFX Producer


Carl Harders

Matt Longwell

Bryan Repka


Robert Murdock

Susanne Scharping

Tim Bird

Audio Finishing + Additional Sound Design: Barking Owl

Creative Director: Kelly Bayett

Executive Creative Producer: Ashley Benton

Sound Design + Mix: Mike Franklin

Music + Sound Design: Walker

Executive Producers: Sara Matarazzo / Stephanie Pigott

Music Producer: Danielle Soury

Telecine: Company 3

Colorist: Sofie Borup

Producer: Alexandra Lubrano

Stills Photography

Photographer: Zach Gold

Producer: Michael ‘Skiny’ Power, Cowboys An Indians

Production Designer: Michael Sturgeon

Media Agency: Noble People

Digital and Social Agency: Movement Strategy

PR Agency: 160/90