Longchamp: The Encounter by Miniac Films

Agency: Miniac Films
Client: Longchamp
Date: May 2018
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A story steeped in legacy meets the culture of now in the striking new brand film featuring Kendall Jenner and celebrating 'Freedom in Paris' at the heart of French luxury brand Longchamp. 'The Encounter/La Rencontre' was produced by Miniac Films and directed by John Christopher Pina for agency Air Paris.

The spot portrays the Longchamp horse and Kendall Jenner, Longchamp’s new Brand Ambassador, speeding through Paris. 'The Encounter' is a symbolic meeting between the authentic French fashion and leather goods house and the dynamic and empowered new generation.

Director of photography Christian Sprenger, whose credits include the hit television series Atlanta, shot the film. Marie-Laure Dubuisson, Longchamp global communications and marketing director, underlines that the freedom concept expressed in the film applies not only to the daring spirit of Longchamp, but also to its status as one of the rare independent, family-owned houses in the luxury business.

Credits

Agency: Air Paris

Creative Director: Tanguy Pinte

Account Executive: Iryna Shkorubska

Agency Producer: Noelle Duperrier-Simond

General Manager: Cecile Begue-Turon

Production Company: Miniac Films

Director: John Christopher Pina

Executive Producer: Stephen Roesler

Director of Photography: Christian Sprenger

2nd Unit Director of Photography: Hermes Marco

Score: ROB

Editor: Josh Hegard

Sound Design/Mix: Tom Joyce / Vaudeville

Color: Ricky Gausis / MPC

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