Bethesda Softworks: advert-body-3 by Midnight Oil

Midnight Oil & Bethesda launched a sweepstakes promotion for Bethesda’s latest title, PREY. The campaign

engages fans by encouraging them to take a Rorschach personality test to see if they are eligible to work aboard the

Talos I Space Station. The test goes through deep psychological questions as Rorschach-inspired Typhons

transform in front of users. At the end of the experience, users are able to connect their Facebook account and

create a custom profile video avatar that uses a moving Typhon-Rorschach overlay. The customized asset reinforces

the brand, and invites new audiences to discover PREY. Participating in the program and creating a video avatar

enters users into a grand prize sweepstakes where they can win out-of-this-world prizes, including a 4K home

entertainment system and a trip to Space (camp)! www.transtarawaits.com