DoorDash: advert-body-2 by MH VCCP

DoorDash, the on-demand destination connecting customers with their favorite restaurants through door-to-door delivery, is announcing the launch of its first integrated national TV campaign in the United States. The campaign, created in partnership with advertising agency M/H VCCP, will run across broadcast, digital, social and out-of-home channels through March 31.

The new campaign comes on the heels of DoorDash's 2018 growth, when it tripled its valuation to more than $4bn and quintupled its national footprint to 3,000 cities. Now that DoorDash is available to more than 80% of Americans, the company has reached critical mass and is ready to invest in TV spend to increase brand awareness nationwide.

The brand campaign, 'Delicious at Your Door,' introduces DoorDash's unrivaled selection of leading restaurant brands, featuring popular national chains on the platform including The Cheesecake Factory, Chipotle, and Wendy's. Local TV spots will highlight city fan favorites available through the platform, including Portillo's in Chicago and Mendocino Farms in Los Angeles. The TV campaign showcases a broad range of food delivery use cases—from a new mom in a maternity ward to a dorm room crammed with college students—to illustrate how DoorDash offers customers the possibility of more time for themselves and others.