Flags of five countries from around the world have been reimagined through graphic representation, becoming catalysts for travelers to find routes and discover the best of each country.
The campaign was done by Sao Paulo, Brazil’s Mestiça Agency for the Collection of Continents books for the Brazilian magazine Viaje Mais. The campaign is made up of five ads that use the flags of several countries as the main element, and the routes and destinations as the creative concept.
The graphic elements of each flag essentially become road maps, creating horizons with routes and destinations, visually translating the concept of the campaign, essentially begging viewers to roam to each country and find out its respective charms. Argentina’s white stripe appears as a road towards its setting sun, while Norway’s blue cross looks like a crossroads to discovery of the Scandinavian country, and Australia’s Union Jack design gives travelers plenty of directional options.
Each design has a small bit of copy in the top right corner that tells of each country’s destinations and itineraries. Chile’s says: “The best wine routes and landscapes in Chile.” For Norway: “The best itineraries to enjoy the daylight until midnight in Norway.”
Client: Editora Europa
Product: Coleções Viaje Mais
Creative Director: Luiz Parpulov
Head of Art: Eduardo Basque
Art Director: Eduardo Basque
Copywriter: Rafael Campeão / Rafael Prioli
Account: Pamela Novaes
Media: Willian Barbosa
Ilustration: Eduardo Basque
Approved by: Luiz Siqueira