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OkCupid: Not Your Traditional Valentine's Day Cards by Mekanism

Agency: Mekanism
Client: OkCupid
Date: Feb 2021
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Online dating app OkCupid is all about inclusivity — from being the first dating app to expand gender and orientation options for users, to being the only dating app to launch a #BlackLivesMatter badge.

To help people celebrate Valentine's Day 2021, OkCupid has launched a range of Valentine’s cards that represent the diverse couples that connect on the app everyday.

OkCupid collaborated with a number of BIPOC and LGBTQ+ artists on prints that celebrate bi-racial, queer, and casual relationships, and working with Mekanism, paired them with modern Valentine’s Day copy that reflects the authenticity of your chemistry.

So, whether you’re celebrating your on and off partner of 5 years, or Covid hook-up buddy, OkCupid has the perfect card for you.