The Ad Council: advert-body-3 by McKinney
- Location:
The Ad Council and McKinney introduced new PSAs for the 'Finish Your Diploma' campaign in time to start free adult education classes this January and February, featuring heartwarming stories that extend the empowering 'Nobody Gets a Diploma Alone' message that debuted last year.
The spots highlight that adult learners have more support than they could ever imagine from their family, friends and teachers. Whether it’s helping them study for a test, taking on extra household errands, or driving them to class – these small acts of generosity can make all the difference to a student on their journey to earning their high school diploma.
The PSAs feature each graduate thanking and celebrating their biggest supporter. The stories include Carissa, who dropped out of high school because she was bullied after she came out; Marco, who finished his high school diploma with the help of his teacher Ms. Araceli so he could progress in his career; and Nia, who was encouraged to complete high school by her godmother Nornise and successfully earned her high school diploma.
Credits
Agency: McKinney
Client: Ad Council
Campaign: Finish Your Diploma
Chief Creative Officer: Jonathan Cude
Associate Creative Director / Art Director: Ellen Page
Copywriter: Dylan Meagher
Group Account Director: Lisa Hughes
Account Director: Alissa Sheely
Account Supervisor: Melanie Wallace
Strategy Director: Kevin Murray
Director, Content Production: Regina Brizzolara
Broadcast Business Affairs Manager, Miriam Hughes
Broadcast Producer: Aubrey Jones
Interactive Producer: Kara O’Halloran
Digital Team Manager: Beth McKnight
Senior Producer, Print Production: Carolyn Petty
Art Producer: Stephanie Witchger
Director, Project Management: Sarah Williams
Project Manager: Virginia Crotty
Project Coordinator: Jonathan Titus
Production Company: HeLo
Managing Director / Executive Producer: Brendan Kiernan
Director of Integrated Production: James Okumura
Production Accountant: Tim Koch
Director: Kyle Ruddick
Producer: Tyler Boylan
Editorial: CosmoStreet
Executive Producer: Yvette Sears
Post Producer: Chelsea Spensley
Editor: Zack Winick
Editor: Hugo Jordan
Photographer: Gus Butera
Color: Apache Digital
Colorist: Steve Rodriguez
Color Assistants: Quinn Alvarez & Rigoberto Madrigal
Music: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Mixer: Rommel Molina
Mix Assistant: Vivi Rojas
Mix Producer: Kate Vadnais
