The Drum Awards Festival - B2B

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Date: Nov 2018
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‘World Orchestra,’ was made for United Airlines to demonstrate the power of music, and travel, to unite the world. It features Gershwin’s iconic Rhapsody in Blue, a signature element of all United’s commercials, but in a fresh new way. The film depicts musicians from one culture transported to another. A Chicago blues jazz trombonist plays in a Shanghai bamboo forest, while a Japanese flutist plays against the vast expanse of the Grand Canyon. The spot ends with the shot of the German alphornist playing on the Presidio of San Francisco – announcing to the world that San Francisco is now United’s newest global hub.

The spot is part of the ‘Uniting the World’ fall campaign from United Airlines and from Mcgarrybowen New York.

The integrated campaign also includes in-market radio, OOH, digital, social, and in-flight.


Agency: Mcgarrybowen New York

Chief Creative Officer (U.S.): Ned Crowley

Managing Director, Executive Creative Director: Haydn Morris

Group Creative Director: David DiRienz

Group Creative Director: Chris Pacetta

Director of Broadcast Production: Dante Piacenza

Executive Producer: Celia Everett

Senior Producer: Katie West

Managing Director, Global Music Production: Jerry Krenach

Managing Director, Account: Megan O’Grady

Group Managing Director: Ethel Uy

Account Supervisor: Kayla Friedman

Group Strategy Director: Marvin Miranda

Production Company: Prettybird

Director: Max Malkin

VP Executive Producer: Ali Brown

Director of Production: Tracey Hauser

Line Producer: Matt Wersinger

Editorial House : Cut + Run NY

Editor: Gary Knight

Senior Producer: Ellese Jobin

Music Production Company: Finger Music

Partner/Creative Director: Dave Hodge

Producer: Ewa Miller

Visual Effects: Framestore

VFX Supervisor: Tony Robins

Senior Producer: Clairellen Wallin

Audio Post: Sonic Union

Mixer: Mike Marinelli