Oscar Mayer: advert-body-1 by McGarryBowen
- Location:
After 100 years of making bacon, Oscar Mayer is paving the way in the burgeoning cryptocurrency landscape by introducing Bacoin, the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon, a campaign done with Mcgarrybowen.
Starting today, Oscar Mayer is giving away a limited amount of Bacoin that fans can mine, track the value of and cash out for real packs of Oscar Mayer Bacon at OscarMayerBacoin.com.
Similar to other cryptocurrencies, the value of Bacoin can be volatile. However, Bacoin stands out by the fact that Bacon lovers can boost value by spreading the news via Twitter and email on the website. The more they share, the greater Bacoin is worth. When ready, Bacoin owners can select the best time to cash out and receive real packs of Oscar Mayer Bacon. For more details on how Bacoin works, the brand introduced a spokesperson, Keith Sizzle, who calls himself a digital prophet and talks about “insanely good bacon” in his yellow hipster specs.
Credits
Chief Creative Officer: Kurt Fries
Group Creative Directors: Doug Behm, Todd Brusnighan
Associate Creative Directors: David McCradden, Rob Neveau
Senior Copywriter: Matt Frierdich
Director of Content Production: Steve Ross
Manager, Music Production: Carol Riffle
Senior Music Producer: Brandy Ricker
Talent Supervisor: Jamika Logan
Director of Business Affairs: Joann Baker
Sr. Business Manager: Alica Townsend
Executive Director, Planning Department: Shawna Ross
Strategy Director: Andra Mocanu
Senior Strategist, Social Media: Ashley Fowler
Strategist: Corthay Schock
Community Manager: Allison Helberg
Group Managing Director, Account: Tom Smith
Account Director: Randi Schwieger
Account Executive: Claire French
Assistant Account Executive: Lauren Prospect
MB Studio Production/Post Production
Producer: Tracy Tran
Director: Matt Monahan
Editor: Matt Monahan
VFX: Jason Rohler
Colorist: Jason Rohler
Audio: Nealle DiPaolo
