Oscar Mayer: Bacoin by McGarryBowen

Date: Apr 2018
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After 100 years of making bacon, Oscar Mayer is paving the way in the burgeoning cryptocurrency landscape by introducing Bacoin, the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon, a campaign done with Mcgarrybowen.

Starting today, Oscar Mayer is giving away a limited amount of Bacoin that fans can mine, track the value of and cash out for real packs of Oscar Mayer Bacon at OscarMayerBacoin.com.

Similar to other cryptocurrencies, the value of Bacoin can be volatile. However, Bacoin stands out by the fact that Bacon lovers can boost value by spreading the news via Twitter and email on the website. The more they share, the greater Bacoin is worth. When ready, Bacoin owners can select the best time to cash out and receive real packs of Oscar Mayer Bacon. For more details on how Bacoin works, the brand introduced a spokesperson, Keith Sizzle, who calls himself a digital prophet and talks about “insanely good bacon” in his yellow hipster specs.


Chief Creative Officer: Kurt Fries

Group Creative Directors: Doug Behm, Todd Brusnighan

Associate Creative Directors: David McCradden, Rob Neveau

Senior Copywriter: Matt Frierdich

Director of Content Production: Steve Ross

Manager, Music Production: Carol Riffle

Senior Music Producer: Brandy Ricker

Talent Supervisor: Jamika Logan

Director of Business Affairs: Joann Baker

Sr. Business Manager: Alica Townsend

Executive Director, Planning Department: Shawna Ross

Strategy Director: Andra Mocanu

Senior Strategist, Social Media: Ashley Fowler

Strategist: Corthay Schock

Community Manager: Allison Helberg

Group Managing Director, Account: Tom Smith

Account Director: Randi Schwieger

Account Executive: Claire French

Assistant Account Executive: Lauren Prospect

MB Studio Production/Post Production

Producer: Tracy Tran

Director: Matt Monahan

Editor: Matt Monahan

VFX: Jason Rohler

Colorist: Jason Rohler

Audio: Nealle DiPaolo

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