DDB Group: Macca's Strayan campaign by McDonald's
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McDonald’s, or Macca’s as it’s fondly referred to in Australia, is celebrating the country’s national Australia Day holiday with a menu overall to accommodate Aussie slang.
In a national outdoor campaign, McDonald’s have changed the names and spelling of menu items to mimic the country’s unique use of the English language.
Credits
DDB Sydney
Chief Creative Officer – Ben Welsh
Executive Creative Director – Tara Ford
Head of Art – Noah Regan
Art Director/Copywriter – Noah Regan
Copywriter - Matt Chandler
Managing Director – Priya Patel
Group Business Director – Lisa Hauptmann
Senior Business Manager – Catherine Cumming
Senior Business Manager – Andrew Inman
Senior Print Producer: John Wood
Senior Finished Artist: Jose Rodrigues
McDonald’s Australia
CMO – Jenni Dill
Director of Marketing - Jo Feeney
Group Brand Manager, Marketing - Amanda Nakad
Brand Manager, Marketing – Nichole Tsiros
Media: OMD
