Aldi: #TogetherEverythingIsPossible by McCann Worldgroup Europe

Client: Aldi
Date: Jul 2020
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ALDI Süd and ALDI Nord, in partnership with McCann Germany, have launched a joint TVC to thank their more than 83,500 employees, who are making extraordinary efforts in the current crisis, calling for unity and support. The TVC's unusual style is adapted to the new Corona-reality: selfie videos of employees in ALDI stores and hundreds of customers at home. More than a dozen initiatives are part of the integrated campaign #gemeinsamgehtalles on all channels, developed by McCann Germany.

In a joint TV spot, ALDI SÜD and ALDI Nord show how their employees stand up for each other and stick together as a team to continuously supply Germany with all necessary goods. In their personal video messages, which they shot themselves at short notice, the employees, as well as customers and supporters from other sectors - including a doctor - report on why they are committed and who they are currently working for. The TVC is part of an integrated brand campaign developed by McCann Germany.

"At ALDI we work together to ensure that you are provided with everything you need," this is how the new TV- and Online-spots begin. In addition to the ALDI employees in the warehouses and branches of the discounter, the spot focuses on the 82.7 million Germans who continue to be there for each other despite the corona crisis, social distancing and confinement measures.

Credits

Client: ALDI Süd: Christian Göbel, ALDI Nord: Sabine Zantis

Marketing: ALDI Süd: Rebecca Neuenhaus, Nicola Schmitz

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Project Management: ALDI Nord: Stefan Michels, Nikola Marsenic

Agency: McCann Germany

Chief Executive Officer: Ruber Iglesias

Chief Creative Officer: Sebastian Hardieck

Executive Director Client Service: Sabine Bülow

Client Service Director: Peter Scherer

Head of Brand Strategy: Christian Bihn

Executive Creative Director: Serdar Kantekin, Raphael Milczarek

Creative Director Copy: Michel Dold

Senior Art Director: Katharina Sandmann

Producer: Julian Dormis

Coordination: Jerome Cholet, Karin Stelzner, Daniel Spröte

Edit: Saskia Müller

Music: Not A Machine

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