ALDI Süd and ALDI Nord, in partnership with McCann Germany, have launched a joint TVC to thank their more than 83,500 employees, who are making extraordinary efforts in the current crisis, calling for unity and support. The TVC's unusual style is adapted to the new Corona-reality: selfie videos of employees in ALDI stores and hundreds of customers at home. More than a dozen initiatives are part of the integrated campaign #gemeinsamgehtalles on all channels, developed by McCann Germany.
In a joint TV spot, ALDI SÜD and ALDI Nord show how their employees stand up for each other and stick together as a team to continuously supply Germany with all necessary goods. In their personal video messages, which they shot themselves at short notice, the employees, as well as customers and supporters from other sectors - including a doctor - report on why they are committed and who they are currently working for. The TVC is part of an integrated brand campaign developed by McCann Germany.
"At ALDI we work together to ensure that you are provided with everything you need," this is how the new TV- and Online-spots begin. In addition to the ALDI employees in the warehouses and branches of the discounter, the spot focuses on the 82.7 million Germans who continue to be there for each other despite the corona crisis, social distancing and confinement measures.
Client: ALDI Süd: Christian Göbel, ALDI Nord: Sabine Zantis
Marketing: ALDI Süd: Rebecca Neuenhaus, Nicola Schmitz
Project Management: ALDI Nord: Stefan Michels, Nikola Marsenic
Agency: McCann Germany
Chief Executive Officer: Ruber Iglesias
Chief Creative Officer: Sebastian Hardieck
Executive Director Client Service: Sabine Bülow
Client Service Director: Peter Scherer
Head of Brand Strategy: Christian Bihn
Executive Creative Director: Serdar Kantekin, Raphael Milczarek
Creative Director Copy: Michel Dold
Senior Art Director: Katharina Sandmann
Producer: Julian Dormis
Coordination: Jerome Cholet, Karin Stelzner, Daniel Spröte
Edit: Saskia Müller
Music: Not A Machine