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Coca-Cola: Coca-Cola Olympic Campaign China by McCann Worldgroup

Client: Coca-Cola
Date: May 2016
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To chime in with Coca-Cola global activity around the Rio Olympics, McCann Worldgroup looked at how to execute the idea in China.

According to McCann, the campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.”

The campaign debuts with two films that will run on both on TV and on digital platforms. The first POV spot reveals a vulnerable side to China’s Olympics heroes while also honoring their greatness. The second Anthem spot features ordinary people from different ages and backgrounds experiencing gold moments with their supporters.

Credits

McCann Worldgroup

Coca-Cola Asia Pacific Account Heads: Prasoon Joshi, Cia Hatzi

Executive Creative Director: Prasoon Joshi

Creative Directors: Akshay Kapnadak, Tomaz Mok, Jeremy Guo, Hesky Lu, Kris Yang, Lucky Yu

Account Management: Star Zhou, Sophia Guo

Creative Planning: Jitender Dabas, Jay Caplan

Agency Producer: Alison Lin

Music Composing and Piano Playing: Lang Lang

Orchestrating: Yilin Zhang

POV Film Director: Augusto Fraga

Cinematography: Sergi Gallardo

Production House: Cases Films

POV Anthem Film Director: Yujie Shen

Cinematography: Liang Zi, Shiping Su, Yunfeng Zhang

Production House: Mili Films, 16:9 Films