Coca-Cola: advert-body-1 by McCann Worldgroup
- Location:
To chime in with Coca-Cola global activity around the Rio Olympics, McCann Worldgroup looked at how to execute the idea in China.
According to McCann, the campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.”
The campaign debuts with two films that will run on both on TV and on digital platforms. The first POV spot reveals a vulnerable side to China’s Olympics heroes while also honoring their greatness. The second Anthem spot features ordinary people from different ages and backgrounds experiencing gold moments with their supporters.
Credits
McCann Worldgroup
Coca-Cola Asia Pacific Account Heads: Prasoon Joshi, Cia Hatzi
Executive Creative Director: Prasoon Joshi
Creative Directors: Akshay Kapnadak, Tomaz Mok, Jeremy Guo, Hesky Lu, Kris Yang, Lucky Yu
Account Management: Star Zhou, Sophia Guo
Creative Planning: Jitender Dabas, Jay Caplan
Agency Producer: Alison Lin
Music Composing and Piano Playing: Lang Lang
Orchestrating: Yilin Zhang
POV Film Director: Augusto Fraga
Cinematography: Sergi Gallardo
Production House: Cases Films
POV Anthem Film Director: Yujie Shen
Cinematography: Liang Zi, Shiping Su, Yunfeng Zhang
Production House: Mili Films, 16:9 Films