Agency: McCann UK
Client: Aldi
Date: Feb 2020
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Aldi has unveiled its latest UK TV advertising campaign, ‘Like Aldi’, which sees the supermarket update its popular ‘Like Brands, Only Cheaper’ campaign with a modern refresh, targeting shoppers unfamiliar with Aldi’s high-quality, great value product offering.

Notably, the campaign sees the return of one of Aldi’s most loved stars, Jean, to living rooms across the country. The 91-year-old great-grandmother – who first became a TV sensation in 2011 after famously declaring her love of gin in an advert for the supermarket – reprises her starring role, once again declaring what she likes about shopping at Aldi.

Staying true to the brand’s unique sense of humour and individual positioning, Aldi’s latest campaign – created by McCann and brought-to-life by Merman - quietly challenges the British public to re-evaluate their preconceptions of the brand, while reaffirming that its own labels match and exceed the quality of big brand alternatives to existing Aldi shoppers.


Client Company: Aldi UK

Client Name and Job Title: Sean McGinty, Marketing Director and Ian Lewis, Marketing Manager at Aldi UK

Creative Agency: McCann UK

Executive Creative Director: Dave Price

Creative Director: Neil Lancaster

Art Director: Sean Carey

Copy Writer: Conrad Robson

Agency Producer: Kal Tank

Global Head of Retail Strategy: Jamie Peate

Group Strategy Director: Darren Hawkins

Managing Partner: Laura Mckinlay

Senior Account Director: Jane Colbeck

Account Manager: Cara Harcombe

Media Agency: UM Manchester

Head of Broadcast: Ed Burns

Group Media Director: Guy Bearsley

Post Production Company: Freefolk

VFX: Andy Copping

Editing House: Marshall Street Editors

Editor: John Mayes

Audio Post Production: Wave

Sound Engineer: Parv Thind

Music Composers: Julian Velard and Gordon Minette

Music Publisher: Adelphoi