The Drum Awards Festival - Media

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Agency: McCann UK
Client: Aldi
Date: Nov 2021
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Aldi has unveiled its highly-anticipated Christmas campaign ‘A Christmas Carrot’ which features England striker Marcus Rashford as a cheery radish, festive icon Kevin the Carrot and new nemesis Ebanana Scrooge.

Created by McCann UK, the ad is a charming take on Charles Dickens' ‘A Christmas Carol’, and follows the story of grumpy Ebanana Scrooge who is very much stuck in his ways. Viewers see him trudging through the snowy streets towards his home and shortly after falling asleep, he is abruptly woken by the Spirit of Christmas (Kevin the Carrot) who takes him on a journey through the wintry town to remind him of the true joy of the season.

A teaser for the ad was released last weekend and there was a public outcry on social media that Kevin may not be featured in the festivities this year. Aldi have not only included Kevin, but has also added to the gang as viewers get to meet Marcus Radishford, Tiny Tom and Peas and Goodwill.