Shreddies: Shreddie for Anything by McCann
- Location:
Nestlé Cereals has launched a UK campaign created by McCann London aimed at empowering British families to be ‘Shreddie For Anything’.
Shreddies turned to the only man that can captivate an entire nation to re-establish the classic British breakfast cereal. Some say he built Milton Keynes in a week; others say he does not believe in scaffolding. Nick Knowles, TV presenter and builder of dreams, is waking up the nation with his can-do attitude and celebrating the UK’s ordinary, no-nonsense families who are tackling life’s everyday challenges head on.
In the 30-sec TV spot, Nick ‘get it done’ Knowles comes armed with his belt of tools, packs of Shreddies and words of wisdom: “when things get tough, don’t eat soft” to help a dad get through the daily struggle of getting his kids up for school.
Credits
Project Name: Shreddie for Anything
Client Name: Nestle Cereals
Nestlé Cereals
Regional Marketing Director UK & Australia: Toby Baker
Nestle Brand Marketing Controller at Cereal Partners: Rebecca Gale
Marketing Manager: Tudor Turtudau
Brand Manager: Lauren Cooksley
McCann London
Creative Agency: McCann London
Chief Creative Officers: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Executive Creative Directors: Ray Shaughnessy & Dan Norris
Creative Director: Greg Mullen
Creatives: Rory Peyton Jones & Elliot Lee
Managing Partner: Tommy Smith
Account Manager: Joely Buxton – Smith
Senior Digital Strategist Jonathan Bender
Head of Design: Lisa Carrana
Creative Director of Design: Richard Hart
Design Director: Jonathan Harper
Junior Designer: Lauryn Raymond
Junior Designer: Chloe Insall-Jones
Craft
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Jonathan Davis
Producer: Tom Ayling
Business Affairs Lead: Molly Strasser
Sound Engineer: Giselle Hall
ITB
Senior Account Director: Jan Taubert
Account Director: Frankie Ballentyne
Production/Post Production - Agile Films
Director: Fatal Farm
Live Action Producer: Tom Ford
Post Production Producer: Lucy Hayes & Alizee Levrino
DOP: Theo Garland
Editor: Martin Fickling / Jean-Philippe Blunt
Online/VFX supervisor: Chris Dunleavy
Grade - Nineteen Twenty
Colourist: Kai Van Beers
Post Producer: David Keegan
