Ripley: leaderboard-top-1 by McCann Santiago
- Location:
While most might think of Christmas as being a time of snow and cold, in the southern hemisphere of the planet it´s the opposite – the beginning of the summer season where the fire warnings are high.
To highlight those who devote themselves to keeping others safe, Ripley and McCann Santiago are paying an animated tribute to firefighters and other people who must work on Christmas Eve. The animated short film features a main character who is both a fireman and family man.
The three-minute animated short film, ‘The Magical Night of Gaspar,’ produced by Academy Award winner, Punkrobot (‘Story of a bear’), tells the story created by McCann Santiago about the Alegría (Happiness) family and their interrupted celebration of Christmas Eve because the father Gaspar is called for Christmas Eve duty. Even though Gaspar is disappointed, his wife doesn’t want to upset the children so she tells them he is helping Santa that night. The kids are excited and help him prepare for his big night. Even though he goes to the firehouse sad and alone, he finds his holiday spirit and decorates the fire engines with lights. Families gather around, including his own, making for an uplifting Christmas for all.
Credits
Agency: McCann Santiago
Campaign name: 'The magical night of Gaspar'
Chief Creative Officer: José Ignacio Solari
Creative Director: Renzo Vacarisas
Creative Team: Lio Bustamente, Carla Padovani, Sebastián Álvarez,
Jaime Ramírez, Vicente Mardondes.
Planning: Christine Angerstein, Maribel Vidal
Accounts Team: Ángeles Forteza, Pablo Jiménez, Macarena Valenzuela.
Social Media Team: Modo, Facebook, Google
PR Team: Johnny Méndez G.
Production Team: Pato Escala, Gabriel Osorio.
Production Company: PunkRobot
Director: Pato Escala, Gabriel Osorio.
Sound Production: Miranda y Tobar.
Client approval: Pilar Barriga
