Verizon: advert-body-4 by McCann NY

Verizon is putting an end to the one-size-fits-all unlimited plan, and for any family that isn’t one-size-fits-all, it’s huge news. With the 'Huge News' launch, Verizon is making a big announcement about a big change to unlimited, and is taking their message to families all across America, starting with just one unique family in TVC.

In the spot, spokesperson Thomas Middleditch is talking in front of a huge Verizon Unlimited backdrop, seemingly to an audience of thousands, until we see that he is actually addressing a single family, with more apparently queued up behind, so he can tell everyone individually about the plans.

Verizon is also following up their launch ad by making unique announcements about the end of the one-size-fits-all family unlimited plan at the end of unique media moments like World Cup matches, cinema ads and twitch gaming livestreams. For example, they are launching newspaper ads – with takeovers in The Wall Street Journal and USA Today – and in prominent OOH placements like Penn Station, Septa and other national placements.

All are designed to show that one size truly does not fit all, with words that are too big for the media. This campaign runs across national broadcast, OOH, digital, newspaper, social media, radio and cinema.