Agency: McCann NY
Date: Feb 2020
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Aria Resort & Casino isn’t like any other Las Vegas resort.

Its guests come for the way the sun bathes the room in light at dawn, or to relax deeply in the Shio Salt Room. They come for the 20-year Japanese Whiskey poured over a spherical ice cube. Or the crunch and melt of the Beef Wellington. In short, Aria is for those who do Vegas their own way.

While the brand is maintaining the tagline “This Is How We Vegas”, the latest campaign for Aria from McCann New York focuses on demonstrating how ARIA is for people who are in the know – people who have been to Vegas and experienced it before – and now they know better.

Credits

McCann:

Creative

Tom Murphy – McCann New York Chief Creative Officer

Sean Bryan – McCann New York Chief Creative Officer

Caprice Yu – EVP, Executive Creative Director

Jordan Kramer – VP, Creative Director

Leopold Billard – VP, Creative Director

Carlos Wigle – VP, Creative Director

Ryan Paulson – VP, Creative Director

Gabie Fleischer – Art Director

Jessica New – Copywriter

Production

Nathy Aviram – Chief Production Officer

Jory Sutton – Integrated Producer

Eric Johnson – SVP Executive Music Producer

Dan Gross – Music Producer

David Halberstadt – Business Affairs Manager

Account

Scot Beck – EVP Exec Account Director

Nancy Tynan – SVP Group Account Director

Patrick Connolly – Account Supervisor

Christen Koribanics – Account Supervisor

Strategy

Emily Portnoy – EVP, Head of Brand Strategy

Dan Wilkos – VP, Strategy Director

Whitney Bryan – Director, Communications Strategy

Project Management

Connor Byrne – Project Manager

FILM

Park Pictures – Production Company

Director: Terry Timely

Line Producer: David Lambert

Founding Partner: Jackie Kellman Bisbee

Senior Executive Producer: Justin Pollock

Director of Photography: Kris Kachikis

1st Assistant Director: Chris Foote

Production Designer: Ginger Tougas

Costume Designer: Negar Ali Kline

Key Hairstylist: Jerome Cultrera

Key Makeup Artist: Rommy Najor

CUT AND RUN - Editorial

Editor – Jon Grover

Assistant Editor – Sean Ellam

Producer – Hope DuHaime

Executive Producer – Ellese Shell

APM – Stock Music

Emily - Through the Wormhole - APM

Simons - Tektonic Slide - APM

Jack - I'm like a fool - APM

Jogger - Graphics and VFX

Mike Tockman – Producer

Joey Grosso – Flame Artist

PLUSHnyc - Audio

Audio Engineer: Rob Fieleck

COMPANY 3 - Color

Colorist: Tim Masick