Godiva: advert-top-1 by McCann New York
- Location:
Chocolate lovers, rejoice: Godiva’s holiday gift box contains not one, but four boxes of its signature luxury chocolates. Called “The Box that Keeps Giving,” the chocolatier created the box in hopes of facilitating generosity during the holiday season. When someone opens the box, they’re greeted with two smaller boxes inside - one for keeping and one for gifting. While the "To Keep" box is filled with chocolates, the "To Gift" one is filled with two more boxes inside - one to keep, one to give. The Russian nesting doll style of gift-giving continues until there are only two chocolates left.
Credits
North American Chief Creative Officer: Eric Silver
Co Chief Creative Officers, New York: Tom Murphy / Sean Bryan
Senior Art Director: Lizzie Wilson
Senior Copywriter: Tali Gumbiner
Copywriter: Tori Nygren
Chief Production Officer: Nathy Aviram
Senior Integrated Producer: Deb Archambault
Senior Integrated Producer: Alexis Mead
Group Account Director: Olivia Heeren
Account Supervisor: Megumi Sasada
Project Manager: Leah Kennedy
Project Manager: Cares Mason
Chief Strategy Officer, North America: Steve Zaroff
Group Strategy Director: Julianna Katrancha
Strategist: James Stevens
Co Design Director: David Mashburn
Co Design Director: George Katz
Senior Designer: Ethan Buller
Designer: Shelby Hipol
Junior Designer: Nel Sparkman
Original Content Producer: Sebastian Savino
Original Content Producer: Eric Perini
Original Content Producer: Brett Berman
Executive Integrated Music Producer: Eric David Johnson
Music Producer: Dan Gross
Music Coordinator: Sam Belkin
Partners: Coeur Noir Specialty Printers, Cultech, Inc. - Autajon Group
