The Drum Awards for Marketing - Entry Deadline

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Client: Godiva
Date: Dec 2016
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Chocolate lovers, rejoice: Godiva’s holiday gift box contains not one, but four boxes of its signature luxury chocolates. Called “The Box that Keeps Giving,” the chocolatier created the box in hopes of facilitating generosity during the holiday season. When someone opens the box, they’re greeted with two smaller boxes inside - one for keeping and one for gifting. While the "To Keep" box is filled with chocolates, the "To Gift" one is filled with two more boxes inside - one to keep, one to give. The Russian nesting doll style of gift-giving continues until there are only two chocolates left.

Credits

North American Chief Creative Officer: Eric Silver

Co Chief Creative Officers, New York: Tom Murphy / Sean Bryan

Senior Art Director: Lizzie Wilson

Senior Copywriter: Tali Gumbiner

Copywriter: Tori Nygren

Chief Production Officer: Nathy Aviram

Senior Integrated Producer: Deb Archambault

Senior Integrated Producer: Alexis Mead

Group Account Director: Olivia Heeren

Account Supervisor: Megumi Sasada

Project Manager: Leah Kennedy

Project Manager: Cares Mason

Chief Strategy Officer, North America: Steve Zaroff

Group Strategy Director: Julianna Katrancha

Strategist: James Stevens

Co Design Director: David Mashburn

Co Design Director: George Katz

Senior Designer: Ethan Buller

Designer: Shelby Hipol

Junior Designer: Nel Sparkman

Original Content Producer: Sebastian Savino

Original Content Producer: Eric Perini

Original Content Producer: Brett Berman

Executive Integrated Music Producer: Eric David Johnson

Music Producer: Dan Gross

Music Coordinator: Sam Belkin

Partners: Coeur Noir Specialty Printers, Cultech, Inc. - Autajon Group