Mixing Up Like This by McCann
- Location:
Agency:
McCann
Date: Oct 2019
Sprite China's campaign for the joint collaboration, is entitled “Mixing Up Like This”. It does not mention the unique taste combination but is more of a call to action to encourage Chinese youth to create their own combinations as a way to express their individuality. Beautiful combinations are common and predictable, but interesting combinations are even more meaningful and personal.
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