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WATCH ON DEMAND FROM 25 Jan 2021
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Microsoft: Be the One by McCann

Agency: McCann
Client: Microsoft
Date: Jan 2020
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Microsoft is featuring the first woman to ever coach in the Super Bowl for its big game ad.

Katie Sowers is not only the first woman to coach for the San Francisco 49ers, she is the first woman to coach in the NFL Playoffs, and ‪on 2 February, she will become the first woman to coach in the Super Bowl as an offensive assistant coach.

Her story, as told by Microsoft and McCann, hopes to empower and inspire the next generation of girls and women, as well as anybody who aspires to lead.

Microsoft worked with director Peter Berg to show Sowers telling her own story, from a backyard in Kansas City through her own football journey and all the way to the top of the NFL. Throughout the ad, she is seen using the Microsoft Surface to map out plays and get the most from her team.

Credits

Microsoft

Kathleen Hall – Corporate Vice President of Brand, Advertising and Research

Deana Singleton – GM, Global Advertising

Jenny Leahy – Director, Social and Media Partnerships

Danna Brokaw – Senior Marketing Manager

Ashley Castellanos – Senior Marketing Manager

Veronica Mao – Senior Marketing Manager

Kecia Classen - Global Brand and Digital Marketing Manager

Natalie Thompson – Senior Marketing Communications Manager

McCann New York

Creative

Sean Bryan – Co-Chief Creative Officer

Tom Murphy – Co-Chief Creative Officer

Shayne Millington – EVP, Global Executive Creative Director

Dabo Ché – Creative Director

Gabrielle Shirdan – VP, Creative Director

Geoff Bentz – VP, Creative Director

Nic Howell – VP, Creative Director

Nick Ciomperlik – Associate Creative Director

Ricardo Muñoz – Associate Creative Director

David Perea - Associate Creative Director

Nickie Thongton – Associate Creative Director

Chris Mitton – EVP, Executive Creative Director

Michael Aimette - Executive Creative Director

Business Leadership

Kevin Nelson – Managing Director

Tina Galley – EVP, Executive Account Director

Rosemary Calderone – SVP, Executive Account Director

Ellie Choi – Account Director

Alex Cho – Account Supervisor

Communications

Jeremy Miller – Chief Communications Officer

Project Management

Stella Warkman – SVP, Director of Project Management

Lauren Kosche – Senior Project Manager

Strategy

Ash Farr – EVP, Global Director, Strategy and Research

Jordan Berger – Strategy Director

Production

Carolyn Johnson – SVP, Head of Integrated Production

Rebecca Magner – Senior Producer

Nina Roussarie – Senior Producer

Morgan Edstrom – Producer

Caroline Sollmann – Art Producer

Eric David Johnson – SVP, Executive Music Producer

Business Affairs

David Halberstadt – Business Manager

Production Company: Film 47

Peter Berg – Director

Helga Gruber – Executive Producer

Taylor Steadman – Line Producer

Vic Palumbo – President

Editorial: No6 // Rock Paper Scissors

James Duffy – Editor (No6)

Frank Snider – Editor (RPS)

Damion Clayton – Editor (RPS)

Audio: Sonic Union

EP: Justine Cortale

Producer: Patrick Sullivan

Audio Engineer: Rob Ballingall

Post/VFX: Method Studios NY

EP: Graham Dunglinson

Producer: Hayley Wallach & Alyssa Giuliano

VFX Supervisor/ECD: Randie Swanberg

VFX Team: Margolit Steiner, Chihcheng Peng, Kevin Quinlan, Brandon Danowski, Yoshiko Hirata, Mark Woit, Matt Welch, Cecilie, Aaron Neitz, Pilan Lectez

AE Animator: Steven Lee

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Senior Colorist: Stefan Sonnenfeld

Senior Producer: Gabriel Wakeman

Executive Producer: Ashley McKim

Music: JSM

Joel Simon – CEO/CCO/Co-composer

Jeff Fiorello – VP/Executive Producer

Nathan Padgett – Co-Composer

Norm Felker – Producer

Andrew Manning - Producer

Wasserman Media Group

Maggie Lanter – Senior Manager, Brands

Samantha Branman – Manager, Brands

WE Communications

Chelsea Hawkins – Account Manager