Innocence in Danger: advert-top-1 by McCann London

Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet.

The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet a child’s eye, and adults will recognise the phallic shape of the speech bubbles. The campaign shows how sexual predators use social networks and messaging to contact their unsuspecting young victims.

The “Sexxenger” campaign illustrates the importance of parental supervision in protecting children from what they can’t see.