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Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Lysol: Protect Like a Mom by McCann Erickson New York

Client: Lysol
Date: May 2017
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For generations, Lysol has been famous for killing germs. The brand now launches a new campaign, in time for Mother's Day to make it famous for protection. The platform is called “What It Takes To Protect” and will celebrate the protective strength of parents, and the ways in which Lysol is there to help them. It taps into the deep and universal human instinct to keep your loved ones safe. It all begins with a :60 launch film called “Protect like a mother” that replaces human mothers with animal counterparts to make a very simple point about the fierce strength of moms.




Tom Murphy & Sean Bryan, Co-Chief Creative Officers

John Mescall, Global Executive Creative Director

Priti Kapoor, Executive Creative Director

Erin Wendel, Creative Director

Lauren McCrindle, Creative Director

Susan Young, Copywriter

Daniel Colburn, Copywriter

Jesse Yowell, Art Director


Nathy Aviram, Chief Production Officer

Christine Lane, Executive Producer, Innovation

Winslow Dennis, Executive Producer

Andrea Kaye, Executive Art Producer

Matthew Arrow, Senior Producer - Innovation

Phoebe Chao, Producer - Innovation

Eric Johnson, Executive Music Director

Dan Gross, Music Producer


Erica Yahr, Executive Strategy Director

Sarah Watson, Global Strategy Director

Amanda Shapiro, Strategy Director


Volker Ast, Global Business Lead

Chioma Aduba, Group Account Director

Amber Trimble, Account Supervisor

Nicole Pressman, Account Executive

Arielle Kroloff, Global Account Executive

Leia Brown, Assistant Account Executive

Project Management

Renata Bankowski, Senior Project Manager



Production Company/VFX: Framestore

Director: Tom Routson

Editorial: Jon Grover, Cut and Run


Production Company: Tool