Lysol: Protect Like a Mom by McCann Erickson New York
- Location:
For generations, Lysol has been famous for killing germs. The brand now launches a new campaign, in time for Mother's Day to make it famous for protection. The platform is called “What It Takes To Protect” and will celebrate the protective strength of parents, and the ways in which Lysol is there to help them. It taps into the deep and universal human instinct to keep your loved ones safe. It all begins with a :60 launch film called “Protect like a mother” that replaces human mothers with animal counterparts to make a very simple point about the fierce strength of moms.
Credits
AGENCY: McCann NY
Creative:
Tom Murphy & Sean Bryan, Co-Chief Creative Officers
John Mescall, Global Executive Creative Director
Priti Kapoor, Executive Creative Director
Erin Wendel, Creative Director
Lauren McCrindle, Creative Director
Susan Young, Copywriter
Daniel Colburn, Copywriter
Jesse Yowell, Art Director
Production:
Nathy Aviram, Chief Production Officer
Christine Lane, Executive Producer, Innovation
Winslow Dennis, Executive Producer
Andrea Kaye, Executive Art Producer
Matthew Arrow, Senior Producer - Innovation
Phoebe Chao, Producer - Innovation
Eric Johnson, Executive Music Director
Dan Gross, Music Producer
Strategy
Erica Yahr, Executive Strategy Director
Sarah Watson, Global Strategy Director
Amanda Shapiro, Strategy Director
Account
Volker Ast, Global Business Lead
Chioma Aduba, Group Account Director
Amber Trimble, Account Supervisor
Nicole Pressman, Account Executive
Arielle Kroloff, Global Account Executive
Leia Brown, Assistant Account Executive
Project Management
Renata Bankowski, Senior Project Manager
PRODUCTION PARTNERS
Film
Production Company/VFX: Framestore
Director: Tom Routson
Editorial: Jon Grover, Cut and Run
Exhibit
Production Company: Tool
