Chevrolet: advert-body-1 by McCann

Connected to every scar is a story. Chevy owners wear them with pride — a symbol of hard work and dedication. And with Chevy Silverado, you and your family will have more stories to tell.

The Scars campaign hears from real Chevy truck drivers, talking about how they get dents and scratches on their vehicles but sport them with honor, since that means the trucks are getting the job done.