Beyond the Label by McCann
National Council of Social Service (NCSS) unveiled its anti-stigma campaign titled 'Beyond the Label'
to commemorate the World Mental Health Day tomorrow (10 October). The campaign aims to educate Singaporeans about mental health, awareness and advocacy against social stigma.
Senior Account Director & Strategic Planner: Fathrul Fazakir
Senior Account Manager: Lisir Chin
Account Executive: Clarissa Choo
Creative Director: Alfred Wee
Film Director / Editor / Photographer: Clayton Lai
Senior Art Director: Adrian Loo
Copywriter: Preet Kaur
Film Production Company: Reel Loco Productions Pte Ltd
Sound Production Company: Neon Sound
Media Agency: IPG Mediabrands