Beyond the Label by McCann

Agency: McCann
Date: Oct 2018
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National Council of Social Service (NCSS) unveiled its anti-stigma campaign titled 'Beyond the Label'

to commemorate the World Mental Health Day tomorrow (10 October). The campaign aims to educate Singaporeans about mental health, awareness and advocacy against social stigma.

Credits

Credits:

Senior Account Director & Strategic Planner: Fathrul Fazakir

Senior Account Manager: Lisir Chin

Account Executive: Clarissa Choo

Creative Director: Alfred Wee

Film Director / Editor / Photographer: Clayton Lai

Senior Art Director: Adrian Loo

Copywriter: Preet Kaur

Film Production Company: Reel Loco Productions Pte Ltd

Sound Production Company: Neon Sound

Media Agency: IPG Mediabrands

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