The Drum Awards Festival - Extended Deadline

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Agency: McCann
Client: Aldi
Date: Mar 2019
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A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon.

As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents restore that all-important family dinner time.

Introducing Teatime Takedown – a new online service created by McCann UK that enlists an elite squad of professional gamers, who parents can call upon to enter into their kid’s game and take them down, prompting them to put down their controllers and join the dinner table.


McCann UK

Rob Doubal – Co-President & Chief Creative Officer

Laurence Thomson - Co-President & Chief Creative Officer

Jamie Mietz – Executive Creative Director

Sanjiv Mistry – Executive Creative Director

William Cottam – Senior Creative

James Crosby – Senior Creative

Mike Oughton – Director of copy

Simon Buchanan – Managing Director

Graham Todd – Managing Partner

Jaclyn Kaminski – Business Director

Rohin Lalli – Senior Account Manager

Helen Brackley – Digital Account Director

Sophie Bratt – Digital Senior Project Manager

Daniela Loccisano – Project Director

Chloe Lockett – Project Manager

Jonathan Brown – Planning Director

Ipeknaz Erel – Junior Planner

Guy Beardsley – Group Media Director – Universal McCann

Helen Proctor – Media Account Manager – Universal McCann

Nishat Quayum – Digital Media Manager – Universal McCann


Jonathan Davis – Exectutive Producer

Anna Cartwright - Producer

Tom Ayling - Producer

Blake Claridge - Film Director

Charlie Goodger - DoP

Liam White - Producer

Adrienne Connell - Art Buyer

John Martin - Photographer & Retoucher

Robbie Maynard - Studio Manager

Delare Taak - Artworker

Muhammad Qasim - Artworker

Helen Kawagama - Proof Reader

Post-Production (Creep London)

Claire Howse – Executive Producer

Hugo Vaughan-Hughes – Editor

Kevin Woo – VFX

Dan Moran – Colourist

Music & Sound

Craft Music Supervisor – Chris Graves

Composer – Nick Rice

Mix & Sound Design – String & Tins


Dan Howarth - Head of Art

Dario Lofish - Senior Designer

Roland Williams - Senior designer

Aldi UK

David Hills - Group Buying Director