Cancer United: advert-body-1 by M&C Saatchi Sport & Entertainment

M&C Saatchi Sport & Entertainment is proud to announce its partnership with Cancer United - a registered charity providing support for those fighting and recovering from cancer across the Coastal West Sussex region. Central to their ethos is the belief that physical activity should be part of any cancer recovery journey and they have created ‘CU Fitter’ - the UK’s first instructor training programme and gym dedicated to providing fitness classes for cancer patients and survivors.

The multi-award winning team embraced the opportunity to work with CU Fitter when they were contacted by former employee, Jo Bayles. Jo has recently recovered from breast cancer and, having attended CU Fitter during the course of her treatment, is now a core member of the CU Fitter team and on the road to becoming a fully qualified trainer herself.

M&C Saatchi Sport & Entertainment will be working with the charity on a pro-bono basis and contributing their expertise in sports and fitness marketing to help build CU Fitter into a national brand united behind the mission of ‘fighting cancer with fitness’.

The agency is currently in the process of rolling out a fully integrated strategic plan for the charity, including branding, marketing, PR and experiential support.

M&C Saatchi Sport & Entertainment are rallying the UK to get behind the charity, starting with a fundraising trail run – OutRunCancer - on Sunday 25 September in Sussex. Offering both a 5k or 10k option and welcoming runners of all abilities to conquer the course however they choose - participants can OutRunCancer, OutJogCancer or OutWalkCancer.