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WATCH ON DEMAND FROM 25 Jan 2021
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Find the Truth, Isolate the Lies by M&C Saatchi

Date: Apr 2020
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M&C Saatchi has launched ‘Find the Truth, Isolate the Lies’ - a mythbusting campaign that seeks to change the way people see the sharing of stories and ‘advice’ about coronavirus and reframing it from being something that ‘might be helpful’ to something which poses a serious threat to the health and wellbeing of their friends and families.

The campaign will also enable members of the public to check the facts by tagging dubious posts with #isolatethelies, a free service offered by Infotagion. Infotagion is a free-to-use, independent fact checking service, set up by Damian Collins MP, the ex-chair of the Culture, Media and Sport select committee; and Iconic Labs. The free service is managed by the founders of Iconic Labs, who are leading the direction, distribution and amplification of the campaign across traditional and social media.

Credits

Creative agency: M&C Saatchi

· Creatives: Tom Kennedy, Senior Art Director, Alan Clarkson, Senior Designer and Mark Goodwin, Creative Director

· Accounts: Tom Firth, Managing Director and Toby Moore, Senior Account Manager

· Producer: John Dutney, Senior Project Manager

Infotagion

· Damian Collins MP

· Iconic Labs, founders of Infotagion