Financial Conduct Authority: advert-top-1 by m&c saatchi
- Location:
M&C Saatchi, The Pensions Regulator (TPR) and the Financial Conduct Authority’s (FCA) ScamSmart have revealed a new campaign to help consumers better understand the warning signs of scammers attempting to steal their pension pots.
The spot features a man talking to the camera about his retirement plans and concerns for the future, intercut with scenes of a younger man enjoying a jet ski ride at a beach resort. The spot reveals that the older character's pension was scammed by the jet ski rider.
Credits
Agency: M&C Saatchi
Client name: Tim Lennon, Atinuke Akintola, FCA and Katherine Cross, Sarah Webster, TPR
CCO- Justin Tindall
Deputy ECD- Matt Lee
Creative Directors - Matt Collier & Wayne Robinson
Art Director: Phillip Meyler & Darren Keff
Copywriter: Phillip Meyler & Darren Keff
Planner/CSU Director: Faheem Chaudry
Film Producer: Mary Fostiropoulos + Estella Alvares
Media agency: Manning Gottlieb OMD
Media planner: Alex Pilcher
Production company: Skunk
Director: Amanda Blue
Executive Producer: Kate Taylor
Producer: Toby Courlander
Editor: Nik Hindson at The Assembly Rooms
Post Production: Electric Theatre Collective
Colourist: Luke Morrison
Audio Post Production: Sam Robson / 750
Account Director: Sam Cowley
Account team: Katie Mandel + Jamie Kisilevsky
