Agency: Deutsch
Client: Busch
Date: Aug 2019
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Many would assume that hunting’s steady decline in popularity would be a boon to wildlife conservation efforts. In reality, the opposite is true.

Because 60% of wildlife conservation funding is sourced from the sale of hunting permits and game-related taxes, the drop in hunting activity threatens America’s ability to fund conservation efforts — and the situation is becoming critical.

That’s why two local bar fixtures are coming together to raise awareness and funds to help solve this gap, as Busch Beer and Big Buck Hunter today announced a first-of-its-kind official partnership.

The partnership between Busch and Big Buck Hunter gives consumers a variety of ways to help support wildlife conservation efforts, the most prominent being the new Busch Big Buck Hunter Permit. Hunters and non-hunters alike can purchase the permits on BigBuckHunter.com for $5, with all proceeds benefiting the National Forest Foundation (NFF). Permits can be swiped at any Big Buck Hunter machine nationwide to unlock a brand-new “Great White Buck” level. Every player that successfully hits the White Buck will be entered for a chance to win a Big Buck Hunter console of their own.