Ageas: Back Me Up by M&C Saatchi

Client: Ageas
Date: Sep 2016
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For too long insurance has just been for conservative old people. But with Ageas' new insurance app Back Me Up (designed for young people) the brand wanted to flip that on its head and make insurance something for people who live their lives like nothing can go wrong - whether that's taking a selfie with a Cobra or flying a drone into a meeting to wish your girlfriend good luck.


Executive Creative Director: Justin Tindall

Creative Director: Sam Ball

Copywriter: Alan Jones

Art Director: Angelo An

Director: Chris Palmer (Gorgeous)

Additional Credits: Tom Bazeley, Jasper Hunter, Kat Maidment

Introducing Bubl by VCCP

Added 21 September 2020
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