For too long insurance has just been for conservative old people. But with Ageas' new insurance app Back Me Up (designed for young people) the brand wanted to flip that on its head and make insurance something for people who live their lives like nothing can go wrong - whether that's taking a selfie with a Cobra or flying a drone into a meeting to wish your girlfriend good luck.
Executive Creative Director: Justin Tindall
Creative Director: Sam Ball
Copywriter: Alan Jones
Art Director: Angelo An
Director: Chris Palmer (Gorgeous)
Additional Credits: Tom Bazeley, Jasper Hunter, Kat Maidment