Mazda: Dream Bigger
- Location:
Mazda North American Operations (MNAO) has debuted the next phase of its brand campaign, 'Feel Alive'. Aiming to evoke feelings of wonder and inspiration, the new spot titled, 'Dream Bigger,' will officially launch the all-new 2019 Mazda3, the brand’s next generation product. The spot aired during the NCAA Championship game.
'Dream Bigger' was conceived by Mazda North American Operations and Garage Team Mazda. The team took a refined and humanistic approach to the campaign, differentiating it from traditional auto commercials. Adding to the inspirational tone, musical artist Haley Reinhardt artfully covered ‘Dreams’ by The Cranberries, bringing the song to life in a new and modern way.
'Dream Bigger' builds on the 'Feel Alive' foundation by demonstrating how Mazda helps customers achieve their goals by being a source of inspiration and enrichment, and uplifting them to feel alive. The initial launch film features the all-new Mazda3, a vehicle that aims to attract younger, more premium-minded buyers looking for a means to express their professional and personal aspirations.
Credits
Advertising Agency: The Garage
Chief Executive Officer: Michael Buttlar
General Manager: Brad Audet
Chief Creative Officer: Erich Funke
SVP Creative Director: Renato Braga
Copywriter: Evan Brown
Art Director: Vidur Raswant/Marcus Moore
Exec. Producer: Jeff Perino
SVP, Group Account Director: Santiago Andrade-Marin
VP, Account Director: Dave Brown
Account Supervisor: Tessa Rogers
Business Affairs Director: Bart Kias
Production Company: Serial Pictures
Director: John Hillcoat
Director of Photography: Philippe Le Sourd
Founding Partner/Executive Producer: Violaine Etienne
Head Of Production: Jennifer Gee
Producer: Malachy McAnenny
Editorial Company: Exile Editorial
Editor: Conor Oneil
Assistant Editor: Rex Lowry
Executive Producer: Carol Lynn Weaver
Senior Producer: Michael Miller
Color: Company 3
Colorist: Siggy Ferstyl
Sr. Producer: Matt Moran
Finish/VFX: A52
Sr. Executive Producer: Patrick Nugent
Visual Effects Supervisor;Andy McKenna
Producer: Stacy Kessler
Audio Post: Lime Studios
Mixer: Joel Waters/Mark Meyuhas
Executive Producer: Susie Boyajan
Music Company: Shindig
Head of Production: Caroline O’Sullivan
Executive Producer: Debbi Landon
Creative Director: Scott Glenn
Composer: Austin Shupe
