Magnum UK: Ruby
- Location:
Client:
Magnum UK
Date: Jan 2020
Magnum has launched its latest campaign to mark the world’s first Ruby chocolate and ice cream combination; Magnum Ruby.
The Magnum Ruby Room is an experiential activation designed alongside a colour psychology expert in a bid to lift Brits’ moods during cold, dark January; mirrored walls, a custom soundtrack, an infinity mirror and the taste of Magnum Ruby allows participants to tap into and recalibrate all of their senses.
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