Par ici le Grand Paris by Magasins généraux

Date: Jul 2019
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With almost 1,200 cultural venues, 300 concert halls, 200 festivals, 300 museums and art centres, Greater Paris already exists - but needs to be explored. With this objective, 43 eye-catching signposts are now taking over famous locations in the centre of Paris.

Displayed until 5 October 2019, the black and gold 'Par ici le Grand Paris' signs will connect Parisians and visitors alike with neighbourhoods that are often ignored, encouraging the general public to experience and share the hidden gems of Greater Paris.

Each signpost will be located at a famous Paris landmark, and will direct crowds to a lesser known and less busy alternative. For example, a sign pointing towards the beautiful yet little-known Parc de Sceaux (conceived by Versailles’ landscape architect André Le Nôtre) will be placed next to the more popular Jardin du Luxembourg.

Designed by Magasins généraux’s design team, the signs will not only indicate Greater Paris’s most alluring destinations, but also the journey time by public transport and the nearest metro station. A short slogan in French, such as: “Van Gogh’s landscapes, in real life” (“Les paysages de Van Gogh en vrai”), for the sign directing impressionist art enthusiasts from the Musée d’Orsay to Auvers-sur-Oise, will also be included to add further context and appeal to the Greater Paris locations.

All of the destinations will also be accessible via an interactive map to encourage even more exploration.


Magasins généraux

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ING: Give Me Something Good by VCCP

Added 06 December 2019
Agency: VCCP
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