Lush Cosmetics : The Snow Fairy by Feral Child

Cosmetics giant Lush has unveiled its first-ever Christmas campaign with the help of London-based creative studio Feral Child. The unconventional animated festive spot stars Aki and The Snow Fairy and is a celebration of kindness, courage and confidence.

Reminiscent of classic Studio Ghibli films, the short video is a magical ode to the wonder of nature, imagination and the handcrafted charm that you get from frame by frame animation.

The whimsical story begins with a young girl named Aki living in a small town snuggled between huge snow-laden mountains. On her morning walk to school, she becomes distracted by a pink glow in the distance and as her curiosity takes over, she gets sidetracked into the enchanting woodland. Aki follows the pink incandescent hues towards a small cabin, on which entering she discovers The Snow Fairy’s pots and potions and a magical transformation ensues.

Lush collaborated with FeralChild, which compromises of Rogan van den Berg and Nella Addy, who lovingly crafted the animation with a team of talented artists to bring the story to life by utilizing traditional cel animation techniques and beautifully lush environment paintings.