Dickies: advert-body-4 by Lucky Post

The residents of Green Bay know a thing or two about frozen tundra. And when the white stuff sticks and the wind howls, citizens hearty and heartfelt know it is time for the Dig Out at Lambeau Field. Lambeau’s 'The Frozen Tundra' nickname was inspired by the Ice Bowl between the Packers and the Dallas Cowboys in 1967.

It’s kismet, perhaps, that Dallas-based Lucky Post contributed to the new Dickies campaign that pays homage to an annual act of team love by a Wisconsin town where football legend lives as true and strong as a winter’s chill. The film commissioned by Dickies and created by Rabbit Foot, was edited by Lucky Post’s Sai Selvarajan with color artistry by Neil Anderson.

The brand film journeys across the City of Green Bay, home to industrial giants in meatpacking, paper milling and a community that knows how far a little elbow grease will get you: thirteen league championships, four Super Bowls, and a kinship of unrivaled fans. “The people here work really hard. They don’t take days off,” the film testifies. Outfitted with their willful companion Dickies, the maker of durable outerwear to withstand the toughest weather conditions, Packers fans face the ultimate challenge - the weather.