Premier Inn: advert-body-1 by Lucky Generals

Premier Inn is launching the next installment of its ‘A Great Place to Start’ TV advertising campaign, which was introduced last year and is created by Lucky Generals.

Building on last year’s campaign, the ads are inspired by the opening credits of movies, playing on recognisable tropes and techniques that are present in specific film genres, and ending with the line 'Whatever your story, this is a great place to start'.

The first in the new series is called ‘Chapman and Steele’ and it follows the conventions of 80s buddy cop movies, featuring the iconic Beverly Hills Cop theme tune ‘The Heat Is On’ by Glenn Frey. The ad follows two printer salesmen as they goof around and prepare for the day ahead after a great night’s sleep and filling up on a hearty unlimited breakfast.

The advert once again features real Premier Inn team members, helping our heroes get ready for their day ahead.