Amazon: Kindess, the Greatest Gift by Lucky Generals

Amazon has kickstarted its Christmas campaign with the angelic voice of Adele helping to promote the kindness of strangers amid the annual consumer frenzy.

The global campaign has been created by Lucky Generals and recounts the story of a young woman forming a new friendship with her neighbor while attempting to resume a normal life following recent upheavals.

Communicating the value of kindness over any material gifts, the campaign highlights how it is the people around us who make Christmas truly special.