Amazon: Everybody Needs Somebody to Love by Lucky Generals
- Location:
Amazon’s iconic singing boxes are back. The festive and heartwarming new 90-second holiday TV spot is set to Solomon Burke’s classic track, Everybody Needs Somebody to Love.
Created by London-based agency Lucky Generals, the spot shows families, friends, colleagues and strangers of all backgrounds, ages and walks of life coming together as they sing and dance along with the cheerful Amazon smile boxes.
The spot debuted in the US during Sunday Night Football. The integrated global brand campaign will also extend to traditional media channels, including online video, digital, radio, print, out of home and social, as well as Amazon box tape takeovers and beyond.
Credits
Agency & Production
Creative Agency – Lucky Generals
Director – Henry Alex Rubin
Production Company – Smuggler
Editors – The Quarry
Post Production – The Mill
Music - Sound Tree
SFX Post - 750mph
