ESPN: advert-body-1 by loyalkaspar

'Get up!' is ESPN's newest program, a live, three-hour daily morning show that features sports news, opinion and analysis, hosted by Mike Greenberg, Michelle Beadle, and former NBA player Jalen Rose.

Creative agency Loyalkaspar worked with ESPN to create and position the show's brand from scratch, creating its logo, name, design ecosystem, brand strategy, visual identity, brand voice, custom typeface, motion theory for linear and digital channels, as well as the branding of the program’s internal special segment franchises ​such as This Day in Sports History and Hot Take Factory​.

Loyalkaspar has previously collaborated with ESPN on the brands such as Mike Greenberg’s recently-concluded morning talk show Mike & Mike, popular debate show First Take, and the network’s College Football brand.