Hyundai: Live Nation AR by Live Nation

Live Nation gives “live” new meaning with the launch of its augmented reality products, designed to create a multifaceted experience for concert and festival audiences — whether they’re on site or at home.

As revealed at the Cannes Lions International Festival of Creativity on 20 June, Hyundai will pioneer the technology, using a selection of Live Nation’s AR products to promote the 2020 Sonata at Atlanta’s 25th annual Music Midtown festival in September.

The 2020 Sonata will be showcased using Live Nation’s AR Livestream, which – for the first time ever – will allow fans at home to point the app to a flat surface and project a three-dimensional, four-sided, rotatable viewer so they can view selected performances, as well as a custom 3D version of the car.

The new model will also be integrated into the AR VIP Access feature, where users, on site or at home, can access distinctive vantage points of the festival, from backstage to the soundboard, using 360-degree camera technology to capture it all.