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It sounds like a dream: instead of dealing with pricey rent-a-cars, flight delays and confusing public transportation systems on your next trip, what if you could be personally transported around your vacation destination via a mobile room for you and your plus one?

For one lucky couple, that’s exactly what happened to them on their recent trip to Québec. Their experience traveling around the Canadian province was documented and turned into a short film called “A room with many views,” which is the crux of Québec’s tourism alliance’s latest campaign.

Created by lg2, the short doc features Glennis LaRoe and Kip Geddes, two “avid travellers who agreed to come to Québec and take part in a one-of-a-kind adventure,” according to the agency. During their visit, helicopters, trains and boats carried their room throughout Québec, giving the couple the chance to see everything from whales in the St. Lawrence River to the historic Château Frontenac.

The purpose of the campaign, which is targeted towards US, French and Canadian markets, is to illustrate that there’s more to Québec than some people might think.

“In Québec, our tourist offering is so rich and diverse that you can live a completely different experience each day,” said Sébastien Viau, vice president of Alliance de l’industrie touristique du Québec, in a statement. “It’s precisely this great diversity that sets us apart, and we wanted to capture it in the campaign.”

The campaign also includes a 360-degree online experience that lets travelers explore the different sights and sounds of Québec.


Creative Direction: Marc Fortin, Marilou Aubin, Katherine Melançon

Film - Creative: Marie-Eve Leclerc-Dion, Jonathan Lavoie

Interactive Experience - Creative: Alexandre Jourdain, Jean-François Perreault, Marilou Aubin

Strategic Planning: Sabrina Côté

User Experience: Geneviève Monette

Account Services: Audrey Lefebvre, Nicolas Girault, Julia Lemyre-Cossette

Agency Producer: Johanne Pelland, Mélanie Bazinet, Nancy McDonald

Director: Mélanie Charbonneau

Production: Cinélande

Head of Production: Alex Sliman

Editing: Post 430, Mathieu Lebel

Post-Production: Circonflex

Post-Production Coordinator: Isabelle Borduas

Sound Studio/Engineer: Circonflex

Music: Circonflex

Web Production: Julie Doré-Renaud, Mathieu Lavoie, Cédric Givord, François Perreault

Media: Touché!