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The Drum

Levi's: Unlabeled Collection

Client: Levi's
Date: Mar 2021
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Levi's has launched 'Unlabeled Collection' with writer, creator and social commentator Louis Pisano.

Using upcycled, unsold Levi’s stock, Pisano has created a capsule collection of genderless garments customised in rainbow colours, pulling from the lexicon of modern queer life with wit and an innate sense of style.

The theme of ‘drippin’ runs throughout the collection, as a reference to redefining what cool is and never apologising for being your unique, authentic self.