MashiMachine by Leo Burnett Mexico
Leo Burnett Mexico has partnered with media underdogs 4pelagataos, an independent journal in Ecuador, to create a new interactive video platform that advocates for Ecuadorians freedom of speech, titled “MashiMachine.”
4pelegatos (which translates to “four nobody’s” in English) was founded by four former newspaper editors, after being forced out of their jobs at the top newspapers in the country by the Ecuadorian government because they were raising too many questions about free speech.
The founders of 4pelagatos and Leo Burnett Mexico leveraged technology to create an interactive video platform that gives Ecuadorians an unfiltered voice to a community that doesn’t have one via MashiMachine, a play on Ecuadorian President Rafael Correa’s Twitter handle, @MashiRafael.
Regional Chief Creative Officer: Fernando Bellotti
Chief Creative Officer: Daniel Perez Pallares
Creative Director: Daniel Perez Pallares
Copywriter: Daniel Perez Pallares
Project Director: Daniel Mastretta
Platform Design and Programming: Jorge Proaño
Art Direction: Jorge Marrufo
Chief of Production: Roberto Collazo