advert-body-1 by Leo Burnett Melbourne
- Location:
Australia's iconic underwear brand Bonds, has taken to the bushland in search of Queendom, a sassy take on Kingdom, to promote its Women’s only range of products.
The campaign, which is shot in New South Wales’ Blue Mountains, follows a young women in her search for The Queendom, a community of strong women who chop wood, crack nuts and look after each other.
The ad, which is promoting the Bonds Originals underwear, aims to serve as a empowering message to young women to own their femininity.
Credits
Client: Bonds
Head of Marketing: Emily Small
Brand Manager: Kedda Ghazarian
Marketing Manager: Kelly McBride
Marketing Manager: Michelle Taylor
Assistant Brand Manager: Taylah Johnson
Agency: Leo Burnett Melbourne
CCO: Jason Williams
Director of Integrated Strategy: Ilona Janashvili
Creative Director: Daniel Pizzato
Art Director: Lucy Logan
Copywriter: Holly Burgess
Senior Agency Producer: Eliza Malone
Content Producer: Lucy Appleyard
Print Producer: Kirstie Gadsden
Motion Designer: John Angless
Group Business Director: Amanda Nicoll
Account Director: Chloe Erftemeyer
Film Production: Playtime
Director: Gracie Otto
DOP: Stefan Duscio
Executive Producer: Oliver Lawrance
Producer: Tom Slater
Stylist: Ella Murphy
Hair & Makeup: Alan White & Gillian Campbell
Offline editor: Rohan Zerna - The Butchery
Colourist: CJ Dobson - The Refinery
Online artist: Chris Betteridge - The Refinery
Post Producer: Freya Maddock
Sound: Sam Hopgood - Bang Bang Studios
Music: Level Two, Electric Dreams
Track: Day Ones - JessB
Photography Production: M.A.P.
Photographer: Nicole Bentley
Producer: Adam Watson
