McDonalds UK: Hands by Leo Burnett
- Location:
Leo Burnett London has devised an integrated TV, radio and social campaign designed to celebrate the hard work of over 23,000 farmers across the UK and Ireland to deliver the quality ingredients that going into producing McDonald's food.
The campaign includes a 40-second TV spot, followed by two 30-second spots as well as cinema, radio and social elements. These will run across the UK and Republic of Ireland until the end of the year.
The story is told with the help of the real farmers and farm workers themselves as they show the nation the process of how they going about growing and rearing our produce.
Media planning and buying was handled by OMD.
Credits
Creative Director: Pete Heyes & Chaka Sobhani (CCO)
Creative: Gary Lathwell, Liane Dowling
Board Account Director: Kate Tweed
Account Director: Jessica Lyons
Senior Account Manager: Stephanie Bates
Account Executive: Blake Field
Agency Producer: Michelle Hickey
Agency Planner: Max Keane & Joe Beveridge
Agency Project Manager: Hannah Wood & Tim Wilks
Director/Production Co: Live Action TV – Vince Squibb at Academy Films; Social – Will Heap
Producer: Live Action TV – Steve Overs at Academy Films
Editor: TV – Paul Watts at The Quarry; Social – MAKE-Prodigious
Post Production: MPC – Marcus Moffatt
Sound Design: Parv Thind at Wave
DoP: TV – Stéphane Fontaine
