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McDonalds: Inner Child by Leo Burnett

Client: McDonalds
Date: Nov 2020
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McDonald’s UK has wrenched hearts (again) with an emotional Christmas spot.

The latest Christmas ad shares DNA with Pixar-favourite Inside Out and tells the simple story of a single mum trying to get her son into the Christmas spirit. But there is resistance. The mopey teen grump tries to stay true to character but eventually cracks when his inner child wins out.

McDonald’s has favoured an animated spot for the last two years, and reindeer and carrot snacks for four years. The campaign #ReindeerReady series aims to remind parents of McDonald's healthy carrot sticks (reindeer snacks).

Inner Child marks the start of McDonald's wider campaign, which includes a collaboration with FareShare that hopes to provide one million meals to families in need this Christmas.