McDonald's: Golden Arches branded paper bag by Leo Burnett
- Location:
Days ago, Alexander Wang posted a bag that he designed and that looks identical to McDonald’s iconic paper take-out bags.
Just hours later, McDonald’s Saudi Arabia recreated the visual with its own Golden Arches-branded paper bag, complete with a folded top and glistening edges. “We did it first,” it proclaimed. With a post captioned: “@alexanderwangny It’s what’s inside that counts,”
This work was done by creative director Mohammed Sehly and his team at Leo Burnett Saudi Arabia, in Jeddah.
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Leo Burnett Saudi Arabia
McDonald's
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