Client: McDonald's
Date: Nov 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
22 votes

Days ago, Alexander Wang posted a bag that he designed and that looks identical to McDonald’s iconic paper take-out bags.

Just hours later, McDonald’s Saudi Arabia recreated the visual with its own Golden Arches-branded paper bag, complete with a folded top and glistening edges. “We did it first,” it proclaimed. With a post captioned: “@alexanderwangny It’s what’s inside that counts,”

This work was done by creative director Mohammed Sehly and his team at Leo Burnett Saudi Arabia, in Jeddah.

Credits

Leo Burnett Saudi Arabia

McDonald's